Why Payless Yellow
Pages Advertising Works?
|
|
1. Targeting
Your "Niche" Market To "Ready To Buy Yellow Page Shoppers."
64%
of online yellow pages users make a purchase or are likely to make a
purchase according to The Yellow Pages
Publishers Association/Nielsen/Net ratings study. Yellow page shoppers are
"ready to buy shoppers." They are shopping the yellow pages for a
specific "niche" product or service on the internet.
Search engine users tend to be browsers, who are looking for
information before they buy. |
| |
|
2. Frequency And Consistency (Memories
Maybe Shorter Than You Think) In
a study conducted by Dr. Walter Dill Scott of North Western
University in Chicago, Illinois, he found that memories can be very
short. He concluded that
if you were to personally give a copy of an advertisement promoting
your products or services to 1,000 people, the results will look
like this:
- 1 day later 25% would have
forgotten it
- 2 days later 50% would not
remember it
- 4 days later 85% would have
forgotten it altogether
- 7 days later 95% would not be
able to recall it
Payless yellow Pages.com is available
to consumers 24 hours a day 7 days a week. They can look up "niche"
products and services in their local area or from another country,
all from the comfort of their home or workplace. No need to worry
about lost phone books or phone books not available in their local
area. |
| |
|
3. ROI (Return On Investment) According to a recent study conducted by
The Washington Post and the Nielsen ratings company:
55%
of affluent internet users are influenced by advertising on the
internet to buy products and services, as opposed to radio 26%,
magazines 39%, television 47% and newspapers 58%.
For an investment of just $1.00/day for
our basic advertising package you not only get 24/7 advertising
with unlimited hits, you also get your domain registration free,
yours to keep for as long as you want it. Simply put, we give you
better return on your investment than TV, radio, newspapers and
magazines.
|
| |
|
4. Stand out from the crowd with more links to
your website. How do you
stand out from a crowd of over 4 billion web pages that are now
indexed by Google
today? One solution is to provide more easy ways where new and
existing customers can find your website. By advertising on Payless
Yellow Pages.com more paths or links will be built to your website,
which will help to boost your traffic, your sales and your profits.
|
| |
|
5. Reach over 230 million consumers for
just $1/day unlimited hits 24/7... Our market
reach is now over 230 million consumers worldwide. For just $1/day
you can target your customers and test different marketing campaigns
on our site. |
| |
Advertiser
Demographics Information
|
|
Demographic |
Weekly Reach |
Weekly Frequency |
% Of Usage |
% Of Population |
Usage Index |
|
Total |
55 |
1.4 |
100 |
100 |
100 |
|
Gender |
|
|
Male |
55 |
1.4 |
40 |
43 |
93 |
|
Female |
57 |
1.5 |
60 |
57 |
105 |
|
Age |
|
|
18-24 |
57 |
1.4 |
11 |
11 |
96 |
|
25-34 |
62 |
1.8 |
20 |
17 |
120 |
|
35-49 |
61 |
1.8 |
38 |
32 |
120 |
|
50-64 |
58 |
1.4 |
22 |
22 |
96 |
|
65+ |
60 |
0.8 |
9 |
17 |
53 |
|
Education |
|
|
< H.S. Graduate |
37 |
0.9 |
7 |
11 |
67 |
|
H.S. Graduate |
52 |
1.3 |
33 |
35 |
91 |
|
Some College |
62 |
1.7 |
26 |
23 |
115 |
|
College Graduate + |
63 |
1.6 |
34 |
31 |
110 |
|
Household Income |
|
|
< $10,000 |
38 |
1.1 |
4 |
6 |
68 |
|
$10,000 to $25,000 |
50 |
1.3 |
14 |
17 |
82 |
|
$25,000 to $40,000 |
58 |
1.5 |
24 |
24 |
100 |
|
$40,000 to $60,000 |
63 |
1.5 |
21 |
21 |
100 |
|
$60,000 + |
64 |
1.8 |
37 |
32 |
114 |
|
County Size |
|
|
A |
50 |
1.1 |
27 |
35 |
77 |
|
B |
60 |
1.7 |
37 |
32 |
115 |
|
C |
63 |
1.8 |
20 |
16 |
125 |
|
D |
53 |
1.4 |
16 |
17 |
96 |
|
Census Region |
|
|
East |
51 |
1.3 |
17 |
20 |
86 |
|
Midwest |
58 |
1.5 |
24 |
24 |
100 |
|
South |
56 |
1.5 |
39 |
37 |
105 |
|
West |
58 |
1.5 |
20 |
19 |
105 |
| *
Index calculated by dividing unrounded share of usage by share
of sample.
Source: KN/SRI |
>>>See
more yellow pages search statistics here... |
|
|
Site Audience Profile At
A Glance |
- 78% s 25-54
- 68% Household Income $50,000+
- 57% College Education+
- 65% Work Full-time
- 33% Professional/Managerial
titles
Targeted
Advertising Opportunities for just
$1.00/day with unlimited hits 24/7...
We have several targeted advertising
opportunities for our advertisers including: placement in
appropriate content areas, section sponsorships, e-mail campaigns
or customized programs.
Our most popular advertising
package is the keyword hot link for just $1.00/day with unlimited
hits.
Payless Yellow Pages Advertising Rates: |
| |
|
|
Ad Sizes |
Net CPM's |
| 120x60 Buttons |
$ 5.00 |
| Pop-Unders |
$12.00 |
| 468x60 Banners |
$15.00 |
| 120x240 Vertical Banners |
$18.00 |
| 120x600 Skyscrapers |
$20.00 |
| 250x250 Square Ads |
$30.00 |
| Expandable Banner (468x300) |
$32.00 |
| Expandable Square Ad (250x400) |
$35.00 |
| Eyewonder Streaming Video Ads |
$35.00 |
| Palm VII Wireless Ads |
$35.00 |
| Unicast Superstitials |
$40.00 |
| Eyeblaster DHTML Ads |
$40.00 |
| Introductory Ad (640x415) |
$50.00 |
| |
|
|
Keyword Text Links |
$1.00/day (unlimited hits 24/7) |
|
|
Rich Media |
| Audiobase |
| Bluestreak |
| DHTML |
| Enliven |
| EyeWonder |
| HTML |
| iFrames |
| JavaScript |
| Macromedia Flash |
| PointRoll |
| Unicast Superstitial |
| Wireless |
|
| |
|
|
100%
Money Back Guarantee (No risk to you...)
|
|
Amazing but true. We are the only yellow
page publishing company that we know of that will refund you your
money, if you are not completely satisfied.
We are so confident that you will
love our services that we will refund you your money if you are not
completely satisfied with our services...and the value we bring to
your business.
If you buy one of our advertising
packages and are not completely satisfied with the value you
received, you can simply let your representative know that you would
like a full refund and it will be sent back to you.
Why do we do this you may ask?
Simple...we want everyone of our customers to be completely
satisfied with the value they get from us. |
| |
About Payless
Yellow Pages.com |
|
Payless Yellow Pages.com is a
division of The Yellow Pages Corporation. We
publish several interactive internet yellow pages directories that helps consumers
to find brand name products and services for less, locally,
nationally and internationally.
Payless Yellow Pages.com also
provides advertising and marketing services for small, medium and
large businesses.
Targeted advertising and marketing
services are competitively priced to cater to the needs of price
conscious consumers and small businesses. Our advertising and
marketing services can be used for local, regional, national and
international campaigns, including USA, Canada, UK and over 200
other countries.
Payless
Yellow Pages.com is privately held and funded by The
yellow Pages Corporation, Amexbank, Xpdex and PGA Investments. The
company is fully capitalized and will go public as soon as our
advisors and share holders feel that the market conditions are
right. |
Advertising
And Marketing Products And Services |
|
1.
Yellow Pages Advertising And Marketing Programs
|
|
2.
Domain Registrations - the first step in internet advertising and
marketing |
|
3.
Website Design And Hosting - second step in internet advertising
and marketing |
|
4.
E-Mail Marketing And Advertising |
|
5.
Database Marketing And Advertising |
|
6.
Direct Marketing List - for
advertising and marketing |
|
7.
Press Release Distribution - to give you free advertising and
marketing |
|
8.
Global Yellow Pages Advertising And Marketing Strategies |
|
9.
Advertising And Marketing Consulting Services |
|
10.
Advertising And Marketing - Media Buying Agency Services |
|
11.
Advertising And Marketing Graphic Designs |
|
12. Advertising And Marketing Research And Analysis |
|
13.
Strategic Advertising And Marketing Planning And Implementation |
|
14.
Advertising And Marketing Feasibility Studies |
|
15.
Website Registration - Important advertising and marketing step |
|
16.
Advertising And Marketing In papers And Magazines |
|
17.
Advertising And Marketing Statistics |
| |
What
makes us different from our competitors |
|
1. Customers First:
Our management team, and employees all understand, that our
customers are indeed king. We work hard everyday to understand our
customers needs and try to fill them. |
| |
|
2. Research:
Our decision making processes are based
on thousands of market studies and analysis of the best
business practices and principles around the world today. |
| |
|
3.
Focus:
We are focused on serving the needs of
our customers who want to pay less for personal and business products
and services. |
| |
Our Mission Statement |
|
"To find trusted name brand companies
that sells for less and bring them to our users on a free easy and
safe interactive website." |
| |
How to contact Payless Yellow
Pages.com |
| |
|
Advertising:
|
Send us an email
here
|
| |
|
|
Feedback: |
Send us and email
here |
| |
|
|
Service: |
Send us an email
here |
| |
|
|
Human Resources: |
Send us an email
here |
| |
|
|
In USA |
Send us an email
here |
| |
|
|
In
Canada |
Send us an email
here |
| |
|
| In
Europe |
Send us an email
here |
| |
|
|
|