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 Autos: How to negotiate the best price for your used car


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By ConsumerReports.org
 
Finding the right price

Every used car has several "prices," depending on who is doing the buying and selling. The wholesale price is what dealers pay when they buy a car from an auction or another dealer. That's also likely to be the trade-in price they offer for a customer's car when that person buys a new car. The higher retail price is what dealers charge when they sell the same car. In private sales between individuals, the price can be anything, but is usually somewhere between the wholesale and retail prices.

Major factors that affect the price of an individual car include the car's condition, its mileage, optional equipment, and even its location in the country. That's why pricing for used cars—even of the same make, model, and year—can vary across a wide range.

There are many sources of used-car price information. Consumer Reports Used Car Price Reports, available for individual models, provide up-to-date price ranges for buying, selling, or trade-ins. Each report also includes exclusive reliability ratings on the model, broken down into 14 different problem areas, as well as advice for buying, selling, or trading in a used car.

You can also check out prices online, or consult printed price guides such as the Kelley Blue Book, Edmund's, or the National Automobile Dealers Association Official Used Car Guide. Price guides are often available at bookstores, newsstands, or libraries. Car dealers and bank loan officers keep them on hand as well.

One of the best ways to figure out what a used car is worth in your area is to check out local publications with classified ads. Scanning ads for cars like the one you are interested in will give you an idea of the prices being asked by private parties and by local dealers.

If you have a trade-in, particularly a late-model car, you can also canvass the used-car department of local new-car dealers. Ask what they'd give you for the car in a straight-out sale. Whatever figure you come up with in that way is the minimum you can expect to get for the car. You should gather all that information before you actually negotiate a trade-in with a dealer.

Selling a car privately is probably the best way to get top dollar. But this also usually involves the most time and effort.


How to negotiate

Always assume that any advertised price is negotiable, even if an ad says the price is firm. In general, negotiating to buy a used car is less complicated than buying a new car. If you're buying from a car dealer, there are fewer opportunities for the salesman to load up the deal with extra-cost items and nonobvious charges. If you're buying from a private party, that person is unlikely to have the experience and resources to play all the games a salesman might try.

The best way to negotiate is to say as little as possible for as long as possible. Begin by making an offer that is realistic but still somewhat lower than what you are willing to pay. If you've found legitimate things wrong with the car, you might start by itemizing these. If you've had a mechanic look at the car (which you should do if you're serious about buying) and he's found things that need to be fixed, you can use this information as a bargaining chip, indicating how much money it will cost to bring the car up to what you consider an acceptable level. Be polite about it. Then name your offer and say no more until the person you're negotiating with responds.

Whatever counteroffer you receive, respond that your original figure is fair and as much as you're prepared to pay today. Say nothing more and see what happens. Be courteous and businesslike.

If you must move your offer up, do it in small increments. If the gap between the two sides is, say, $1,000 or less, move your bid $100 at a time. When you get close to your target price, make it clear that the game is almost over. State clearly when you have reached the highest price you have budgeted. Once you've made your last offer, stick to it. Don't be afraid to say that your offer is firm and final, and good for the next 24 hours only. If the other person does the same, walk away. With luck, nobody walks away and the actual negotiation will be over within a few minutes.


Subscribers to ConsumerReports.org have access to Consumer Reports' expert reviews and ratings, exclusive reliability data, and information on safety features and ratings. Additional information and advice on buying and selling a used car is available in the Consumer Reports Used Car Yearbook and Used Car Buying Guide. Both contain expert reviews on all major 1993 through 2000 models, as well as exclusive reliability ratings.
 
 

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