Publicity: Publicity Marketing For Businesses, Films, Music, Books And More...

How to get free publicity for your business on a low budget

By: Peter Davis (A Publicity Consultant In New York City)

First it is important to understand that the difference between publicity and advertising is crucial to getting the press to pay attention to you, your company, it's products and services.

Simply put,  publicity is news (information that is of interest to a particular audience) that is featured on television, newspapers, magazines, radio and yes even private and public events.

Andy Roney of 60 minutes once said on the show: "If these people want free publicity, why don't they learn how to write without sounding like they are trying to sell me something."

In other words you should write like honest reporters, who genuinely want to present their audience with the facts, that are from credible sources and presented with objectivity.

Advertising on the other hand is a paid ad on television, newspapers, magazines, radio and other media channels.

Here is a list of some of the most common "angles" for focusing your publicity plans and strategies:

Here are some of the most popular publicity communication tools used by publicity consultants and experts today:

1. releases also known as "press releases. " These are released to the  media stating: the who, what, when, where and why of of your story.
2. "Pitch" letters: These are sent to editors with story ideas that they may want to cover for their audience.
3. Press Kits: Press Kits  contains news releases, photos, slides, CD's and other information that can be used by the press in developing or amplifying news and feature coverage
4. Interviews on radio and television shows covering news related to your company or organization.
5. Brochures and pamphlets describing your business, products, services, ideas, etc.
6. Free Give Aways such as products, services, special discounts and incentive rewards etc...
7. Questions: Simply asking questions on television, radio, letters to the editors and even questions in private and public events to call attention to yourself.
8. Speaking at various functions, such as seminars, trade shows and community events

One of the most important thing that you can do to get free publicity in today's media outlets, is to remember what Andy Roney of 60 minutes said: "If these people want to get free publicity, they should learn how to write, without trying to sound like they want to sell me something."

A good way to accomplish this is to get a publicity consultant or expert. The main reason for this is  because he/she will tend to be more objective and speak for you as "a third party" instead of you blowing your own horn. This is how it's done by major corporations, governments and even the press themselves.

Good Luck!!!

About The Author:

Peter Davis is a publicity consultant in New York City. Since 1981 Peter has written many articles on the subject of publicity, marketing and advertising for small businesses. He has also helped many small businesses to get free publicity for their products and services.

Contact Peter Davis here...